awaken by Amazon - Future Lions 2013 from shimo Watch Video
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Description: This video is Future Lions 2013 winner.nThere are about 780,000,000 people who can't read or write in the world and people in india accounts for most of them. Amazon saw an opportunity to help solve this problem by entering into the market in India.nThe solution is: Awaken by Amazon.nAmazon will collect the books that go unused in developed countries by asking their customers to send them using a box that was sent with purchased items, and then send those books to developing countries with Amazo
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